Meet our Founder.

Nice to meet you, I’m Lisa. Designer. Photographer. Founder.

My regenerative exploration began in 2014 when AMARA became one of the very first designer swim labels to commit to using ECONYL®, a 100% regenerated fiber, for our entire range.

This commitment just happened to coincide with my move from Brooklyn to Tulum; taking a dive head first into one of the most diverse & wondrous ecosystems on the planet. It was not long before my ethically focused label would transform into a love affair with the natural world.

After a few years living in paradise, I began to see the negative effects of social media & technology driven tourism on this magical little town. Seeing the jungle chopped down on a daily basis was hurting my heart. But it forced me to take a hard look at my own lifestyle and take responsibility in how my choices were contributing to the damage of this sacred place. And so began a slow process of study and transformation.

These days, you can find me basking in the tranquility of nature, co-creating beauty, practicing permaculture and living in the moment. I’m passionate about pursuing a higher quality of life for all through the voice of the brand and the projects we develop.