The woman behind the brand.
Nice to meet you, I’m Lisa.
Designer. Photographer. Founder of AMARA Tulum. Live in Wildsea kimonos and flowy dresses. Colour obsessed. Free spirit. Rock & roller. Minimalist. Advocate of natural beauty. Epigenetic enthusiast. Eternal optimist. Futurist. Seeker of Utopia. Lefty. O-negative. Blondie. Bookworm. Autodidact. Extroverted introvert. Thoroughly enjoy oxymorons. Tree hugger. Film nerd. Curator of empowered women. Believer in equality, personal freedom and personal responsibility to the collective human race.
My sustainability story began in 2014 when AMARA became one of the very first designer swimwear labels to commit to using ECONYL®, a 100% regenerated fiber, for our entire range. This commitment just happened to coincide with my move from Brooklyn to Tulum; This city girl took a dive head first into one of the most diverse and wondrous ecosystems on the planet. It was not long before my ethically focused label would transform into a love affair with the natural world. Afterall, how could I not advocate for Nature, when she was so generously providing all the backdrops and adventures necessary to wear a bikini in the first place?
After a few years living in paradise, I began to see the negative effects of social media & technology driven tourism on this magical little town. Seeing the jungle chopped down on a daily basis was physically hurting my heart. But it forced me to take a hard look at my own lifestyle and take responsibility in how my choices were contributing to the damage of this sacred place. Eventually, I left Tulum with an ignited desire to raise the bar and take a whole new approach to the fashion business. And more importantly, I knew the changes needed to start at home, with my own lifestyle choices and habits.
These days, you can find me deep in the Mayan jungle, basking in the tranquility of nature, curating a conscious lifestyle, practicing permaculture and living in the moment, while crafting a new collection of thoughtful products. I’m passionate about creating a positive impact through the voice of the brand and hope to offer a fresh perspective on living up to our potential through the experiences we share. Very soon, I will open up my creative space in the jungle to be shared with the world. After my first experience with our boutique in Tulum, I’m very excited to begin connecting with you all in person again. Until then, I’m sending so much love.