Hello Loves,
It’s been an incredible year of growth so far for AMARA, as well as for me personally. In 2014, I decided to take a chance on life and move to Tulum, Mexico and haven’t looked back since! While the tropical vibes have been exponentially inspirational for me on a creative level, what’s been most rewarding is that I have come to know myself better. Through the people, the culture, the new friends I’ve made, and especially through the solitude and self-reflection, I’ve become a little deeper and a lot more aware. As a result of this growth process, I’ve come to have strong opinions about this world we live in—the connections we have with each other, with ourselves, and with our planet—and about our potential as human beings in all aspects of life.
I have always been passionate about my craft but it’s beginning to have a much greater purpose than I could have ever imagined, even just a year ago. I have been very active on my personal social media channels about my hopes, my inspirations, and my beliefs, but I had always felt it necessary to keep that away from the brand. I didn’t know how the two related or fit together. However, through my ethical and sustainable initiatives within the brand, I have begun to see that the two aspects of my life go perfectly hand in hand. After all, what is fashion if not making a statement? What is making a statement, if not doing it in style? My beliefs and passions have essentially shaped AMARA into what you see today; something I have worked extremely hard for, and about which I am infinitely impassioned. I’ve come to realize that through the brand, I have an opportunity—a voice, along with an ability to reach many young women and to start a conversation about things that really matter to us all.
Which is why I am thrilled to announce that we will be launching our journal, The Minimalist. We will be sharing a vast array of inspiration with you; from our latest photo shoots and collaborations, to the art we are into, music (of course), useful information on conscious living, minimalist philosophies, wellness and exploration of this beautiful planet – pretty much anything that gets our hearts pumping with excitement. This won’t be your typical brand-blog. We have deep thoughts, big aspirations and our greatest hope for this journal is to inspire some of that to be channeled through you, into your own passionate expressions.
I hope The Minimalist will be a place where women all over the world can connect, create and inspire one another to reach our greatest potential. Be revolutionary. Let’s see what we’re capable of!
Lots of love,
Lisa
Founder & Creative Director